Innerliner News - Summer 2011

 Embossing: making a difference

In today's world it is all about branding and positioning. Marketing is the tool to get your products across to your customers. Your choice of packaging can help and enforce your brands and brand families by using colours, texts and logos. The latter cannot only be printed, but also embossed into the innerliner. Apart from the traditional text 'Pull', the modern techniques allow you to use more advanced and finer logos and designs.

At Vaassen Flexible Packaging, we understand the impact that embossing will have on brand colours and we will make sure that you get the right colour for your brand after embossing. Whichever innerliner you choose, the best visual embossing results will be achieved with bright coloured innerliners that are not too dark.

 Click here to download your copy of Innerliner News Summer 2011.