New Easy-open Lid for Gü

Leading European aluminium foil packaging specialists Vaassen Flexible Packaging (VFP) has created a special easy-peel lid for sealing to glass containers.

VFP has created a new uniquely designed aluminium laminate lid for a range of Posh Ramekin Puds produced by Gü. The luxury chocolate dessert maker has become extremely popular across globe since its launch in 2003 and it is now estimated that a Gü dessert is eaten somewhere in the world every two seconds.

VFP was commissioned by Gü to create an all-new exciting silver foil lid with one-colour black printing to deliver the highest preservation protection features alongside easy opening capabilities.

VFP, renowned for its product/process expertise and innovation skills, developed several prototypes for Gü’s consideration. The result, which reflects Gü’s luxury products, is a specially engineered aluminium base lid with HDPE sealant creating an easy-peel lid in highly attractive finishes.

This is the latest in a large selection of lids created for the dairy and desserts sector by VFP, making use of its lacquering and laminating facilities - which feature the widest and fastest running technologies in the market place - and state of the art laboratory and innovation development capabilities.

VFP Managing Director Peter Scheffer said: “Creating a laminate lid for glass containers which has high ‘peelability’ and delivers all the requisite product protection features and product presentation attractiveness is always challenging given the composite materials involved. It is the kind of challenge we are uniquely able to solve as the leading lids and laminates producer in Europe.

“The highly distinctive Gü brand is associated with luxury and fine-dining. The lid we have created for Gü delivers high quality presentation, the ultimate in product presentation and consumer convenience. That is our goal for every customer and for every product we produce – state of the art packaging for state of the art products.”